OUR EXCLUSIVE LOYALTY PROGRAM IS HERE

Drink good wine, get better stuff.

The really good stuff, the rare & exclusive wines. Access to the deals that no one else sees. This is what you’ve been waiting for.

You’re a Very Important Mofo.

WHAT DO YOU GET?

VIM Exclusive Wines

Free Shipping (Gold & Black)

Birthday Gift

Anniversary Gift

HOW DOES IT WORK?

1. Drink good wine.

Big ask, we know. Just keep drinking the wines you love and rack up points with every order. Simple. To see the exact amount of points you get, add a wine to your cart and we'll tell you.

2. Get better stuff.

Exclusive deals. First access to rare wines. Birthday and anniversary gifts. Free shipping at Gold and Black.

Plus, a few big surprises...

Haven't joined the 'fo yet? Sign-up here, make your first order and you're on your way.

The higher you climb, the better the view.

Add wine to your cart to see how many points you'll earn.

POINTS REQUIRED

1

150

400 1200

BIRTHDAY GIFT

$10

$20

$40

$60

ANNIVERSARY GIFT

$10

$20

$40

$60

VIM EXCLUSIVE WINES

FREE SHIPPING

FIRST ACCESS TO EXCLUSIVE DROPS

What are VIM exclusive wines?

These are the special ones to look out for. Sometimes they’re unwrapped just for you, sometimes you’re getting exclusive access to limited allocation drops. The more you level up, the more you unlock, and the better the deals.

What do they look like?

Here’s an example of the exclusive deals you’ll see at each level.

Green

(1pt)

Your journey begins here. Welcome to the awesome wine-loving community that is Vinomofo.

Silver

(150pts)

Here, you’ll start to see more Black Market deals unwrapped. You also get access to Silver-exclusive deals.

Gold

(400pts)

Gold-exclusive wines, early access to rare icons, lots of Black Market deals Unwrapped, and Free Shipping sitewide. The stuff you unlock at Gold is awesome. The wines you’ve always wanted to try, with discounts you’ve never thought possible. These deals are often rare and limited, which is why you’ll also get first dibs. This is where it really gets exciting. Welcome to the big leagues.

Black

(1200pts)

The most exclusive deals, first access to rare icons, and the widest access to unwrapped Black Market deals, plus Free Shipping on everything, always. Your exclusive wines will be among some of the best in the world. The bucket-list aspirational wines that most can only dream of. These are the wines you’ll see every day, at the lowest price guaranteed. This is the 1%* The pinnacle of VIM.

*1% may not be 1% - we don’t do math, just wine

The higher you climb, the better the view.

As you level up, you’ll see more and more exclusive, never-before-seen wines. The higher you get, the better the deals. Sorry, no spoilers. Absolutely none. Seriously, don’t even ask. Alright, fine...

Unlock your exclusive VIM deals

FREQUENTLY ASKED QUESTIONS

Earn enough points within your Membership Cycle, and you'll go up a tier. Basically: the higher your tier, the more benefits you receive.

If you earn enough points for a promotion, you’ll be promoted to the next tier instantly! That means you can enjoy that status and its benefits for the remainder of that Membership Cycle, as well as your next Membership Cycle.

Retaining a tier for your next Membership Cycle is easier than earning it. Once earned, you need fewer points to retain a tier.

Your

Account page

will show you whether your current goal is to maintain your current tier or to reach the next tier.

Birthday and anniversary vouchers will be sent two weeks before your birthday and Anniversary Date respectively. These are valid for 30 days.

In your VIM

Account page

, you’ll see a section that shows your available benefits. Select the copy icon next to ‘Your birthday gift' to copy the coupon code, and then paste it in the checkout when you’re ready to complete your order.

Your VIM coupons refresh once every Membership Cycle.

Your cart is empty, add wines!

OUR EXCLUSIVE LOYALTY PROGRAM IS HERE

Drink good wine, get better stuff.

The really good stuff, the rare & exclusive wines. Access to the deals that no one else sees. This is what you’ve been waiting for.

You’re a Very Important Mofo.

VIM Exclusive Wines

Free Shipping (Gold & Black)

Birthday Gift

Anniversary Gift

The higher you climb, the better the view.

Add wine to your cart to see how many points you'll earn.

POINTS REQUIRED

1

150

400

1200

BIRTHDAY GIFT

$10

$20

$40

$60

ANNIVERSARY GIFT

$10

$20

$40

$60

VIM EXCLUSIVE WINES

FREE SHIPPING

FIRST ACCESS TO EXCLUSIVE DROPS

Unlock your exclusive VIM deals

How do I join VIM?

How do I earn points?

How many points do I get with each purchase?

How do I use my points? Do they expire?

What is my Anniversary Date and Membership Cycle?

How do I keep my current status or move up a level?

What happens if I don't earn enough points to retain my current status?

How do I access my birthday or anniversary credit?

What you really want

Maybe look at these

Other stuff

Stalk us

Hey Mofos!

Seriously

Acknowledgement of Country